Failsforce - Why we did it

Why we are taking to the skies over San Francisco in a blimp that says #Failsforce

Written by on September 26, 2018

This is Dreamforce week. Everyone in tech knows what it is – Salesforce’s mega conference, one of the biggest tech meeting-of-the-minds event on the planet – and the Bay Area’s buzzing.

There are close to 200,000 folks in town for Dreamforce, and that gives you an idea of the kind of behemoth Salesforce is. It is an amazing company; its’ story is one of great significance and inspiration, and we respect it a lot.

Which is why we were unhappy when it started failing us. And when we say us, we mean the customer.

That’s where this story begins, the story of Failsforce.

In the last few years, on its way to the top, to becoming the leviathan it now is, it has let go of its roots – it has become unusable for SMBs.

When we started to build Freshsales, our CRM product, we heard constant refrains of the following – that Salesforce was difficult to implement for them, cost them more time and money than they thought it should, made them spend more money on consultants and customisations they invariably needed, and moreover burnt a huge hole in their pockets.

Though the outcry was something we had been hearing for a long time, we were borne out by a report we commissioned from Forrester on Riding the next wave of SaaS CRM.

When we saw the numbers, we were astonished: 69 percent of SMBs say they will replace their CRM solutions and 56 percent of them are already making plans to replace within the two years.

SMBs do not need the heavy and bloated software that is foisted upon them under the excuse of being enterprise-ready. As the numbers from the Forrester report clearly say, small firms have had enough and are looking for a ‘fresh’ solution.

This was why Freshsales was built, to make sure that SMBs had a CRM that was easy for them to use and simple enough to customize easily with their use cases.

But that wasn’t enough.

Our product was there, helping the small guy, but we also wanted to let Salesforce know what SMBs thought. We wanted to come here, to San Francisco, to the glinting Salesforce Tower, and give voice to the customer.

So we started a revolt against big, bloated software. In San Francisco. At Dreamforce.

This is why we are in the skies of San Francisco this week, to highlight what exactly Salesforce has failed at. And it’s creating quite a stir!

Our message is clear: It’s time for companies to move on from their bloated, difficult-to-use cloud CRM solutions to refreshingly simple customer engagement cloud software.

Hence #Failsforce.

And that’s not all we are doing.

We also have a pop-up space on Market Street complementing the blimp, where people who are interested can come in and talk to us. There’s coffee, some food, and a whole lot of goodies, all on us. Do come by.

If you are of the healthy bent of mind, we also have yoga, spin, and pilates classes right next to the pop-up. They are free too, and so are the massages right after. You can schedule those here.

And if you are a Salesforce partner in town for Dreamforce, and want to partner with the Freshworks suite of customer engagement products, you should come see us at Hotel Zelos. We would love to talk to you.

That’s not all. There is some other stuff that we can’t let you in on right now. We’ll update this blog with them as and when things happen.

The Failsforce revolt

Until then, you can catch all the action on

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