CMO’s Notebook – The #Failsforce Campaign

Written by on September 26, 2018

This week the Freshworks Failsforce blimp takes to the skies over Dreamforce to highlight the failure of the first generation cloud CRM platforms to meet the growing needs of SMBs.

The SaaS industry was born 20 years ago in a burst of optimism about the promise of the Internet and its ability to transform the impact and experience of software for businesses.

But it’s not all gone according to plan

While the impact, economics, and security of SaaS are undoubtedly positive, many SaaS products have failed to empower end-users with consumer-like experiences that could make their daily tasks easier.

And that’s the purpose of the blimp – to draw attention to the failure of complicated, frustrating and expensive cloud CRM solutions which too often deflate small and medium businesses.

The sky-blue, clear message we want to say is this– it’s time for companies to feel lighter and let go of their bloated cloud CRM solutions with refreshingly simple customer engagement cloud software.

The #Failsforce hashtag will be used throughout to highlight what’s wrong with the current cloud CRM market.

And there’s plenty wrong there.

According to a new study Riding the Next Wave of SaaS CRM, commissioned by Freshworks, 69 percent of SMBs say they will replace their CRM solutions and 56 percent of them are already making plans to replace within the two years.

More than 25 percent are already looking for more efficient, user-friendly systems that aren’t as costly and don’t require as many IT resources as systems that currently dominate the market.

In other words, most SaaS enterprise offerings are too hard to use for a significant portion of the end-user population and take too long to implement. This is not what the SaaS ‘revolution’ promised.

And hence, we are starting our own revolution, against, big, bloated, clunky software – #Failsforce

Throughout the week, Dreamforce attendees will have ample opportunities to refresh themselves with Freshworks. We want to keep you refreshed enough to take a stand, after all.

Here’s what else we have in store for Dreamforce attendees:

Free coffee and snacks throughout the day at the Refresh Lounge at 717 Market Street in San Francisco as well as handing out juice and smoothie gift cards from local merchants. In addition, registered attendees will have the opportunity to win daily prizes as well as be automatically entered for the grand prize drawing of a trip for two to Canyon Ranch in Tucson, Arizona. This is from September 24th to 27th.

Dreamforce attendees can also refresh their minds and souls courtesy of Freshworks. Registered attendees will have free access to Yoga, Barre, Spin/Cycle, and fitness classes during the week at the Equinox Sports Club at 747 Market Street in San Francisco. This is from the 25th to 27th.

And that’s not all. Watch this space as we keep updating you on what more is happening on the ground in San Francisco.

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